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INTRADE MALAYSIA 2008 EXPECTS TO GENERATE US$1 BLN IN SALES

KUALA LUMPUR, April 25 (Bernama) -- Intrade Malaysia 2008 is expected to generate sales of over US$1 billion (US$1 = RM3.15), said Malaysia External Trade Development Corp (Matrade) chief executive officer, Datuk Noharuddin Nordin.

He said the target could be achieved with the expected increase in the number of exhibitors this year.

"The number is set to increase to 500 from 300 last year. Foreign exhibitors are expected to account for 20 percent of the exhibitors.

"The exhibition has received encouraging response from both local and foreign companies as well as trade promotion agencies," he told a media briefing here today.

The event, organised by Matrade, will be held from Nov 12-15 at the Matrade Exhibition and Convention Centre. It is expected to attract over 15,000 visitors.

Noharuddin said the expected encouraging response was attributable to the impressive results reported by the exhibitors and companies participating at the business-matching sessions with international buyers during the inaugural Intrade Malaysia 2007 held in November last year.

Intrade Malaysia 2007 raked in total sales of US988.571 million for more than 1,300 Malaysian companies. They recorded on-the-spot sales of US$137.416 million while sales under negotiations were valued at US851.154 million.

The top five buying nations were the United Arab Emirates, with deals worth RM1.06 billion, Kazakhstan (RM598.5 million), UK (RM433.8 million), Australia (RM385.3 million) and Nigeria (RM156.3 million).

It attracted the participation of exhibitors from 25 countries, among them from South Korea, Bangladesh, Hong Kong, Singapore and South Africa.

He said following this positive response from both exhibitors and visitors, Matrade has decided to continue to organise the exhibition as a vehicle to bring producers, sellers and buyers from the region and beyond, together, to establish new business contacts.

"This exhibition will provide enormous opportunities for companies to forge business partnership and collaborations for expansion not only into the Malaysian market but also the regional and global markets," he said.

Noharuddin said the exhibition, with the theme, "Optimising Global Opportunities", was aimed at providing a suitable platform not only for Malaysian but also foreign companies to expand their businesses and access new markets.

"Matrade is committed to making Intrade Malaysia a leading international trade fair in Association of South-East Asian Nations and programmes and activities would be launched to promote the event to ensure that the showcase remains an effective platform for expanding business opportunities," he said.

Noharuddin said Intrade Malaysia, as a general international trade fair, offered a platform to exhibit a wide range of products and services from agro-based products, auto parts and accessories, building materials, rubber-based products, chemical and chemical based products to services.

He said in conjunction with exhibition, Matrade would also organise the Incoming Buying Mission (IBM) where more than 1,000 international buyers would be hosted by Matrade to attend the exhibition and attend pre-arranged business meetings.

"Last year, a total of 1,354 Malaysian companies participated in the 9,108 one-on-one business matching sessions held over two days with more than 800 international buyers from 58 countries," he said.

He said another major event would be the KL International Trade Forum 2008 (KLITH 2008) scheduled on Nov 13.

"For this year's forum, Matrade will be inviting chief executive officers of companies in various industries and services sectors that have successfully internationalised their businesses to share their knowledge and experiences," he said.

-- BERNAMA