Public diplomacy plays an important role in the promotion of Malaysia’s foreign policies, as it helps to communicate Malaysia’s interests and position to all of the Ministry’s stakeholders. In this regard, it is the responsibility of the Ministry of Foreign Affairs, through its information dissemination and public diplomacy channels, to provide accurate information as well as to rebut false allegations targeted towards Malaysia.
Photo: Among the various publications of the Ministry of Foreign Affairs Malaysia.
Public diplomacy is seen as one of the most crucial tools in the practice of diplomacy today. A public diplomacy that is proactive, timely, well coordinated, accurate, innovative, factual and informative is essential in advancing Malaysia’s foreign policy imperatives. Malaysia should implement a communication and media strategy that helps to project the image of Malaysia. A multi-pronged approach in disseminating information and engaging the stakeholders should be taken including utilising publications, papers, electronic media and other relevant programmes.
Globalisation and the expansive reach of mass communications provide the Ministry with the opportunity to use information as a tool to pursue Malaysia’s foreign policy agenda and bring about a better understanding of its goals and objectives.