YB Minister of Tourism, Arts and Culture, Dato Sri Tiong King Sing, led the sales mission to Melbourne from 14 to 15 July 2025. He was accompanied by senior officials from Tourism Malaysia and representatives of Malaysian organisations and industry players. The sales mission focused on key tourism drivers, including the Visit Malaysia Year 2026 campaign, the Malaysia My Second Home Programme, and food and cultural promotions. From January to May 2025, Malaysia recorded more than 190,000 tourist arrivals from Australia.