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The Embassy of Malaysia in Berne joined fellow ASEAN Heads of Mission and representatives for a visit to the Greater Zurich Area (GZA), one of Switzerland’s leading hubs for business, innovation and investment. The visit offered valuable insights into the region’s dynamic economic ecosystem and provided an opportunity to explore new avenues for stronger business, investment and innovation linkages.
An insightful working lunch with Professor Arturo Bris, Director of the IMD World Competitiveness Centre. We explored the findings of the IMD World Competitiveness Ranking 2026 and what sets top performers apart — institutional strength, policy agility, and a culture of innovation. With Malaysia climbing to 15th globally, up 19 positions in just two years, the conversation was both timely and encouraging.
A productive discussion with Dr. Daniel Möckli, Head of Think Tank at the Centre for Security Studies, ETH Zurich, together with fellow Heads of Mission of the Asia-Pacific Group (ASPAG), on the evolving geopolitical landscape and economic security challenges shaping Europe and the Asia-Pacific.
