MATRADE won World Trade Promotion Organizations (WTPO) Award under the “Best Use of Information Technology” category for organising the virtual edition of the 17th Malaysia International Halal Showcase (MIHAS) in 2021.
MATRADE was among the four finalists nominated in this category together with TPOs from Austria, Canada, and the United Republic of Tanzania. The winner for this and other categories, namely, ‘Best Use of a Partnership’ and ‘Best Initiative for Inclusive and Sustainable Trade’ were announced at the 13th World Trade Promotion Organizations Conference and Awards held in Accra, Ghana, on 17 May 2022. Detailed press release on MATRADE’s recognition by International Trade Centre at https://intracen.org/news-and-events/news/global-award-winners-for-trade-promotion-initiatives-jamaica-malaysia-and
According to the Geneva-based International Trade Centre (ITC), by digitising the Malaysia International Halal Showcase in 2021, SME exports continued to grow in the halal industry despite Covid-19 disruptions. The virtual showcase opened up new markets and made business connections more convenient and cost-effective.
MATRADE Chief Executive Officer, YBhg. Datuk Mohd Mustafa Abdul Aziz mentioned, this recognition is a resounding testament of MATRADE’s capabilities as a world-class national trade promotion agency. The award is a realisation of MATRADE’s aspiration to showcase Malaysia and bring Malaysian exports to greater heights.
In 2020, MATRADE was also awarded the 2nd runner-up for the “Best Use of Information Technology” category for MyExport online service.
For MIHAS 2022, we invite Malaysian exporters and foreign buyers to participate and visit https://www.mihas.com.my/website/