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MALAYSIA'S PARTICIPATION AT ITB CHINA 2025
On 27 May 2025, Minister of Tourism, Arts and Culture of Malaysia, YB Dato' Sri Tiong King Sing officiated the launching of the Malaysia Pavilion at ITB China at Shanghai World Expo and Exhibition Centre.
This year, Malaysia is the Country Partner at ITB China 2025. In line with the Visit Malaysia 2026 (VM2026) campaign, Malaysia's participation this year aimed to promote various attractions in Malaysia, establish tourism partnership and ensure that Malaysia remains a top destination for international travellers.
Dato' Sri Tiong also hosted a gala dinner in conjunction with the launch of VM2026 and MM2H Campaigns on 28 May 2025 which was attended by industry players.
