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H.E. Ambassador Sarah Albakri Devadason visited the Malaysian exhibitors participating in Anuga Koln. The event was coordinated by MATRADE Frankfurt who has successfully coordinated Malaysia’s participation in Anuga 2019 from 5 - 9 October 2019 held at Koelnmesse, Cologne, Germany. This is MATRADE’s 10th participation at the event. A total of 32 Malaysian exporters and 2 government bodies namely the Ministry of International Trade & eCommerce Sarawak and Malaysian Palm Oil Council participated in this 5 days event under the Malaysian pavilion. MATRADE also assisted Halal Industry Development Corporation (HDC) in organisng the ‘Halal Initiative Malaysia’ conference in Koelnmesse during Anuga 2019. The participating Malaysian exporters exhibiting a wide range of products such as coconut-based products, coffee, tea & cocoa, Ready-to-Eat meals, beverages, noodles, confectioneries, cooking oil, frozen food, sauces, and paste. Anuga, held biennially, is an ideal platform for Malaysian companies to access the European market. The Malaysia Pavilion was located in 3 separate halls namely Anuga Fine Food Hall, Anuga Frozen Food Hall, and Anuga Drinks Hall.