LAUNCHING OF THE COSMETIC 360 AT THE CARROUSEL DU LOUVRE
On 15 October 2019, H.E Ambassador Dato' Dr. Azfar Mohamad Mustafar was invitied to co-officiate the Cosmetic 360 at the Carrousel du Louvre, in the very heart of Paris, France. Also present were the Chairman of LVMH, Marc-Antoine Jamet and Ambassador of France to the Antarctic, Ségolène Royal. With 200 exhibitors over three hall, a 800 m2 area dedicated to beauty start-ups, a series of B2B meetings between innovative SMEs and leading international groups and a hackathon aiming at bringing the customer’s sensory experience online, this third edition once again put the spotlight on innovation, and especially on digital innovation.
Malaysia was represented by Mesfleur Cos, a Malaysian cosmetic production and innovation lab.
H.E Ambassador Dato' Dr. Azfar Mohamad Mustafar exchanging views with Jean-Luc Ansel, founder of Cosmetic Valley, on the way forward for Franco-Malaysia engagements in the cosmetic industry.