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A Middle East Immersion Mission was undertaken by MATRADE to Jeddah from 25-27 November 2014. Three top Malaysian food and cosmetic manufacture/company joined the mission in conducting B2B meetings with their counterparts including market visits/meetings retailers in Jeddah. A networking business dinner were also held on 26 November 2014 with the presence of Mr. Mohd Khalid Abbasi Abdul Razak, Consul General, Malaysian Diaspora and Malaysian Government Agencies based in Jeddah. The event provided an opportunity for the Consul General to brief the mission on the Saudi Arabia’s processed food market which is estimated to reach a value of US$16 billion as on average 80% of Saudi Arabia's food needs are imported. All presence had interactive exchanges as to further increase the trade relations of Malaysia-Saudi.