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Courtesy Call by Ms. Helen Eriksson, newly appointed Marketing Representative of Tourism Malaysia for the Nordic and Baltic region
On 16 April 2025, Ambassador Sarimah Akbar received an introductory call from the newly appointed Marketing Representative of Tourism Malaysia for the Nordic and Baltic region, Ms. Helen Eriksson, at the Embassy of Malaysia in Stockholm.
During the meeting, both sides exchanged information on upcoming campaigns, travel fairs, and collaborative opportunities with local partners to boost visibility of Malaysia across Sweden, Denmark, Norway, and Iceland. Besides, Ambassador Sarimah also shared insights on the latest initiatives of Malaysia Healthcare Travel Council (MHTC) and presented a Malaysia Heals T-shirt and promotional materials to Ms. Helen.
