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Meeting with H&M in Stockholm

The Ambassadors of the ASEAN Committee in Stockholm participated in a productive engagement with senior representatives of H&M in Stockholm on 4 November 2025. The briefing, led by Ms. Pernilla Halldin and Ms. Nesli Al Mufti from H&M’s Public Affairs Department, facilitated constructive exchanges on the company’s current business landscape in ASEAN member states, as well as its sustainability initiatives aimed at strengthening competitiveness in the global retail sector.
H&M launched its first store in Kuala Lumpur in 2012 and today operates approximately 45 outlets across Malaysia, reflecting continued growth and commitment to the region.